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Management Team Bios
 

Kenneth Madrid
 
 

Ken Madrid is Executive Vice President, Sales & Marketing for AviaTour. He has overall responsibility for the company's sales & marketing efforts, including formulating the company's strategic direction.


In addition to AviaTour, Ken also works for EDS, a leading global technology services company with $20 billion in revenues. He is responsible for solving the Infrastructure Portfolio team's training and communications-related issues. In this role, Ken designs and executes training programs that impacts billions of dollars worth of contracts. He assembles diverse teams from multiple countries to execute the training plans and personally coordinates training in countries like Belgium, Brazil, Mexico, United Kingdom, and United States.

Prior to Infrastructure Portfolio, Ken was a Senior Analyst for EDS' Competitive and Market Intelligence team. He was responsible for tracking, analyzing and predicting major competitors' financial results and strategic moves. He served as subject matter expert for several tier one competitors and authored and co-authored numerous research papers on topics such as "Offshore Outsourcing" and "Vendor Consolidation". Ken also worked in EDS' Corporate Strategy and Planning team, where he supported senior executives in major corporate strategic initiatives.

Ken earned his Graduate Finance Certificate from Southern Methodist University (Dallas, TX) in 2003 and received his Bachelor of Science in Mass Communications degree from Ambassador University (Big Sandy, Texas) in 1996.

He is also the founder of Opportunity Foundation, a non-profit organization that seeks to eliminate poverty, one family at a time. In his spare time, Ken enjoys snow skiing and watching Dallas Mavericks games.


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